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Top 10 EAP Promotion Myths:
"Truths
and Tongue-in-Cheek"
Promotion is expensive and time
consuming.
And sadly, so is losing a client – so be certain you
are visible.
Posters makes EAP promotion fast and easy.
We need to keep utilization low.
Really? The point of your program is not to use it?
We don’t need to promote our program.
Many EAP get new clients by being visible at other clients
work sites – with promotional materials like, posters!
Promotional materials, like
posters, will be torn down and won’t last forever.
EAP promotion needs to be new, fresh and change to
capture employee interest.
There are better ways, than posters, to promote an EAP.
Not many…actually not any, that will promote your EAP
24/7, reach everyone, are non-threatening and are only a few
dollars.
Posters are impersonal.
Most employees are private people, they don’t want
a personal invitation to try therapy – they want to seek it
themselves – as if it was all their idea!
EAPs shouldn’t have to advertise.
Its not a bad idea to remind your clients that you are
working for them…Afterall, EAP posters are EAP Ads –
without the cost of a print ad.
We don’t need to be so
visible.
Yes, its best to be invisible – like your next contract.
Lectures and brown bag
lunches are the best way to introduce EAP services.
Yes, its true they are popular – but do they reach ALL
employees or just a handful?
Most promotion fails to
address all required areas – diversity, languages, e
tc.
Have you seen our EAP posters? Diversity, check,
multiple languages, check!
*****
This article is reprinted courtesy of eaposters. Visit them at
http://www.eaposters.com
Also visit them
to promote
your employee assistance program (EAP) services FREE.
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